Training

Have you ever wondered why some people seem to get better results than others? Now you can learn to replicate and leverage the success of your top performers so that others can accomplish similar results. Raise your company’s overall performance and profitability by

• Understanding how these top performers think, feel and behave differently than the average individual.
• Eliciting and mapping out their underlying strategies for success.
• Modeling these success patterns for others to replicate.

Contact us to discover more about how this program can give your company a competitive edge by leveraging and showcasing existing internal talent.

Ready to learn the art and science of persuasive communication? Imagine the results that your team can achieve when they master:

• The structure of persuasion
• Establishing and maintaining rapport
• The behavioural hierarchy and what “causes” behaviour
• Advanced patterns of language from the fields of psychology and linguistics
• Using the power of influencing language to guide others’ thought processes
• Leadership language: subtle words and phrases that influence and change behaviour
• Discovering the ways in which others process information
• Triggering motivation

Sales teams of the past focused on key message and data delivery, or relationship sales, to their own disservice.  This program will teach your sales team the real secrets to customer engagement that enable salespeople to lock in customer loyalty and deliver results year after year.

This program engages learners in such topics as:

• The psychology of selling
• Building rapport with clients and why relationship selling is a thing of the past
• Up front agreements and Verbal contracting (establishing agreement and guidelines with clients)
• Strategic questioning techniques (the question is the answer)
• Influencing the client’s behaviour (closing the sale with mastery)
• Overcoming buying reluctance
• Enhancing attitudes, behaviours and beliefs of self and clients in order to maximize sales

Just suppose you could engage your audience the moment you walk on stage and leave them remembering your presentation for years to come.  Now, let’s turn that imagination into reality.

• The presentation state and managing audience state of mind
• Maximizing your impact (with skills such as spatial anchoring or the 4MAT® Learning Cycle)
• Establishing group rapport and finding the unconscious leader
• Storytelling – taking the audience on a journey towards change
• Nonverbal communication: use it to your advantage
• Temporal language (discovering how to move problems to the past and place the solutions in the present)
• Congruence and the physiology of excellence

Inspirational leadership is something that most organizations desire, yet few know how to achieve.  In this program, your company’s leadership teams will learn and master the keystone skills for leadership, including:

• What is leadership? Are there certain traits?
• Establishing rapport: entering another person’s model of reality
• Leadership language: subtle words and phrases that influence and change behaviour
• Presuppositions: linguistic assumptions and the impact on leadership credibility
• Managing audience state of mind
• Nonverbal communication: use it to your advantage
• Temporal language (discovering how to effectively move problems to the past and place the solutions to the present) Now what about the future? How do you install the vision?
• Physiology of excellence

With today’s decreasing attention spans, listening – truly hearing another person and using the information they give you to engage and guide them as you provide them with that rare experience of being understood- is a skill that all people can benefit from improving.  In this course, learners will practice skills such as:

• Establishing and maintaining rapport
• What are you listening for?
• Separating process from content, and listening for both
• Understanding the ways in which others process information
• How do they know that we are listening?
• Be interested rather than interesting
• Asking the right questions, providing the right responses
• How to successfully provide others with the experience of being understood

A favourite of market access teams in biopharmaceutical and medical device industries, this training program will launch your team’s negotiation skills to new heights!

This program includes such topics as:

• Framing negotiation as a win-win process
• Strategic negotiation planning
• Building and maintaining rapport during the negotiation process
• Communicating with influence during face-to-face negotiations

Think back to the stories you heard in childhood – how did they shape your view of the world and influence your behaviour?  Today, masterful storytelling is a skill that can be learned and implemented to create influence in a variety of business contexts. Discover:

• How stories engage the brain
• Emotions as behaviour drivers
• The structure of influential stories – the “Pixar™ Pitch”
• Sensory richness and storytelling magic
• Inductive vs. deductive learning – using stories to install ideas and concepts

The research is clear – performance occurs when the coaches model the skills and attitudes needed for achievement of the team.  How will great coaching be the secret to success of your organization?

• The coach’s role – is it different than managing?
• What makes a great coach?
• Rapport in coaching
• Planning your coaching interactions to create a high performing team
• The latest coaching and communication techniques from modern psychology research
• Holding people accountable – the Pygmalion effect and other techniques

The goal of every marketer is to gain customer attention and embed key messages in the customer’s mind.  How can we as marketers better leverage communication best practices to ensure that our brand positioning creates real customer behavioural change?

• Creating the brand story” or “What story does your brand tell?”.
• Taking control of brand perceptions in a competitive landscape.
• Leveraging System 1 and System 2 thinking in marketing
• Congruence in marketing campaigns
• Emotional Satisfaction – the key to brand loyalty
• Influential marketing within the boundaries of regulatory frameworks